Career Right Here is a social impact initiative started by Stryker and supported by key partners – Bronson, Western Michigan University, Kalamazoo College, Kalamazoo Valley Community College, Urban Alliance, Michigan Works Southwest, KRESA, and Kalamazoo Promise. Fuel D designed and...
Brand Development, Design, Marketing & Communications, Project Management, Seizing White Space, Strategy & Tactics
Cubi Market is an innovative retail fulfillment startup launched by venture builder SpinDance Labs. Fuel D was responsible for business ideation, naming, brand development, marketing strategy, and multi-channel marketing efforts which included digital advertising, social media, email marketing, direct mail,...
Brand Development, Design, Information Distillation, Marketing & Communications, Project Management, Strategy & Tactics, Visualization
NewNorth Center is a hybrid business and educational group that operates as a non-profit in western Michigan. Starting at NewNorth’s inception in 2009, fuel D was involved in launching this unique initiative. From business planning and curriculum development to brand...
Brand Development, Design, Marketing & Communications, Research, Seizing White Space, Strategy & Tactics
We partnered with a local philanthropist who had an idea to conceive and launch a simple coffee shop for the residents in the historic Boardwalk Building in downtown Grand Rapids, Michigan. We suggested a concept based on a seemingly unanswerable...