Seizing Your White Space
Competition is fierce in today’s new economy with many companies running to meet or beat their rivals. As a result, the focus tends to fall largely on improvements in cost, quality and efficiency. While these incremental improvements are absolutely necessary, companies also need to look for breakthough innovation – opportunities to redefine industries and create new markets. We think of it as capturing ‘white space.’ We’ve developed a strategic framework and flexible process that has proven effective in doing exactly that.