For those of you not familiar with automotive interior design, you’re looking at a new concept for an overhead system. Product areas of focus for this project included: Headliner, Front Header, Ambient Lighting, Targa Console, Visors, Grab Handles and Pillar Trim. We were responsible for concept theme definition and refinement, development team leadership and managing the program throughout the duration of the development phase. This fully functional prototype embodied two key design goals; master planned flexibility and eco-efficiency. If you look at the images closely, you will see several interesting technologies and materials integrated into the overall design.
Oh yeah, the final design had to be 85% production feasible. The bottom line is we had to launch a production ready highly advanced concept in 5 months. This fully functional prototype was demonstrated at the North American International Auto show. It was one of the highest rated new concepts – based on collated survey responses from the attendees.