Brand Development, Design, Marketing & Communications, Project Management, Seizing White Space, Strategy & Tactics
Cubi Market is an innovative retail fulfillment startup launched by venture builder SpinDance Labs. Fuel D was responsible for business ideation, naming, brand development, marketing strategy, and multi-channel marketing efforts which included digital advertising, social media, email marketing, direct mail,...
Brand Development, Design, Information Distillation, Marketing & Communications, Project Management, Strategy & Tactics, Visualization
NewNorth Center is a hybrid business and educational group that operates as a non-profit in western Michigan. Starting at NewNorth’s inception in 2009, fuel D was involved in launching this unique initiative. From business planning and curriculum development to brand...
Tim + Anne are a real life couple that want to share their experience with marriage – the hopes and heartaches of “two becoming one.” As founders of their non-profit ministry, REAL LIFE Ministries, Tim + Anne have written and...
BLU perspective is a small, but growing company that needed to be perceived as a competent alternative to the larger players in their market space. The reality was they did not have the financial resources their counterparts do. A modest...
Brand Development, Design, Marketing & Communications, Research, Seizing White Space, Strategy & Tactics
We partnered with a local philanthropist who had an idea to conceive and launch a simple coffee shop for the residents in the historic Boardwalk Building in downtown Grand Rapids, Michigan. We suggested a concept based on a seemingly unanswerable...
For those of you not familiar with automotive interior design, you’re looking at a new concept for an overhead system. Product areas of focus for this project included: Headliner, Front Header, Ambient Lighting, Targa Console, Visors, Grab Handles and Pillar...
To keep our creative skills honed, we often explore our own initiatives. In this case study, we asked ourselves a simple question. What would a typical higher education classroom look like if we modeled these learning spaces after an example...
The primary goal for this project was to explore child-centric automotive seating opportunities with a primary focus on the CUV (Crossover Utility Vehicle) market. The results of this project were designed to inspire internal development teams through exploration of seating...